ABC Art Baja: Intimacy as a Proposal for Experiencing Art from Decentralized Geographies
ABC Art Baja inaugurated its fourth edition on March 18th of this year in San José del Cabo. The program unfolds across three weekends and three host cities: opening from March 18–22 in San José del Cabo, March 26–29 in Todos Santos, and culminating April 2–5 in La Paz.

For this edition, the festival presented for the first time the section Plataforma ABC, a decidedly original proposal where art, design, and dialogue come together to transform the rooms of Hotel Drift, in the heart of the city, into exhibition spaces for artistic projects. Closeness is the central aspect of Plataforma ABC: visitors experience the work from the intimacy of a room, interacting directly with artists, curators, and galleries. Unlike a conventional walkthrough such as the "white cube”, moving through the rooms of Hotel Drift during Plataforma ABC reframes the conditions in which art is experienced, placing works in dialogue with design pieces and offering a spontaneous glimpse into how a work of art might exist within a domestic context.
The activation brought together 34 galleries and artistic initiatives, ranging from emerging projects such as Amvleto (a local project for community artistic development and a key participant in Plataforma ABC’s art talks), Mototintype from San Francisco, Lux Perpetua Art Centre from Mérida, En Blanco Galería from San José del Cabo, and Galería Mascota from Mexico City, to established local and international galleries, including Proyectos Monclova, RGR, Travesía Cuatro, Ago Projects, Galería Hilario Galguera, and Saenger Galería, among others.

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